Custom WooCommerce Thank You Pages: 7 Overlooked Hacks to Unlock Their Hidden Potential
Let me start by asking you a question:
What do you do after someone places an order in your WooCommerce store?
You direct them to an order confirmation page.
This page shows order details, billing/shipping address and the total amount spent.
That’s about it! That’s a dead end right there.
In this article, I will show you how to optimize WooCommerce Thank You Pages & make your buyers buy again.
These 7 power hacks will help you unlock the hidden potential of your Thank You pages.
P.S: I will be using NextMove to show you how to optimize your Thank You pages.
- #1: Show Recently Viewed Items to Send Buyers Back into The Funnel
- #2: Unlock & Activate Personalized Coupon Code for First-Time Buyers
- #3: Form a Connection Through a Thank You Video
- #4: Encourage Buyers to Tell Their Friends About Your Store
- #5: Offer Smart Bribe i.e. a Coupon Code as Reward for Sharing On The Thank You Pages
- #6: Show a Personalized Coupon Code only to Buyers with a Specified Total Spend
- #7: Highlight an Upcoming Promotion to Prime Your Buyers
#1: Show Recently Viewed Items to Send Buyers Back into The Funnel
People don’t make instant decisions on your site. They explore various items before zeroing in on one and swiping their card.
They leave their digital footprint by visiting different product pages.
By showing the recently viewed items on the Thank You Pages, you can send them back into the funnel.
Notice how Amazon shows related products on their Thank You Page:
Here’s how you can activate the ‘Recently Viewed Items’ component in NextMove:
As far as related products go, WooCommerce pulls them out based on different permutations and combinations. Products that share same tags or category are grouped together.
They’re automatically pulled up by the WooCommerce engine.
You can now show them on the Thank You Page with NextMove:
Conversion Hack: Use persuasive copy to encourage buyers to re-consider related products & recently viewed items. How about saying something like this:
“Before we ship, you can add these items to your cart” Or “You stumbled upon these items and liked them. Take a look at what you’re leaving behind.” Or “The items you recently viewed”.
#2: Unlock & Activate Personalized Coupon Code for First-Time Buyers
“91% of buyers who used coupon code said they would visit the same retailer again”. – Voucher Cloud.
Redeeming a coupon code creates a bond of trust and loyalty. People feel happy about making savings through a coupon code.
It’s because a coupon makes people feel special.
They know not everyone has access to it and only a few can make those savings. So hand them a coupon code and encourage them to take their next step.
Do you know the best part?
A personalized coupon code is even more persuasive. You can turn their name, email, phone number into a coupon code.
Here’s how it’ll look on the Thank You Page:
Even if they’ll share it with a friend, they’ll feel special about it.
Go a step further and set an expiry date to the coupon. This will ensure that they don’t sleep on their decision.
A deadline creates a sense of urgency and makes people take fast action.
Personalized and deadline-bound coupons can be powerful additions to your conversion arsenal. Why miss out?
Once you’ve created a coupon code from WooCommerce backend, here’s how you make personalize it for every customer and show it on your Thank You pages:
If you do not want to give a discount to all your buyers, you can show the code to only your first-time buyers.
Next Move gives you access to a bunch of rules, one of those rules is ‘first time buyer’. You can create a dedicated Thank you page with the coupon code only for those buyers.
Depending on your strategy, take the approach you like.
Conversion Hack: Tell your customers that they’ve ‘qualified’ for the discount coupon because they made a purchase. This ensures they have a compelling reason for getting the discount. And because of the specificity of the reason, they’ll value it even more.
So you could say something like:
“As a way of saying thanks for your purchase, we’d like to offer you an exclusive coupon code. Use this for your next purchase…”
#3: Form a Connection Through a Thank You Video
Thank You page is your chance to form a connection with your customers so that they always choose you over others. One of the most powerful ways to do that is to show a Thank You video.
You may create a video that shares a helpful tip related to the specific product they bought. Not every Thank You page may have a video. You may only show it when certain items that need a tip or explanation are bought.
Take a look at this Thank You Page:
It informs buyers that their order is on the way. And at the same time shares a helpful video tip about that particular product. This has the power to quash buyer remorse and turn them into instant fans.
Here’s how you can show a video on your Thank You page:
You can use Next Move for creating this level of targeting with Thank You pages. Head out to the rule builder section and select the specific product.
Once you have this rule condition set, you can create a specific Thank You page that will be shown when the selected product is purchased.
Conversion Hack: Go ahead and create a nice, sticky video. Keep it short & simple. Maybe give a tour of your warehouse or little back office. They’ll relate to your hustle and appreciate your effort. You can request them to share your store with their friends towards the end of the video.
#4: Encourage Buyers to Tell Their Friends About Your Store
Google is placing a lot more weight on social sharing than ever before. It considers social shares as a positive cue and ranks your site well.
So do make a simple request to your buyers to share your store/products with others. You don’t have to work too hard on it, simply put forth your request. And see the magic unfold.
Place social sharing buttons front and center so that your buyers don’t miss out.
Take a look at how popular store Warby Parker does it: It’s really interesting that it gives people the exact message they should share with others. People don’t have to think what to write and what to share.
You can now display social share options on your Thank You page with a custom message:
When the user clicks on the ‘Share this item’ button, the exact message that you’ve written will be shared on their timeline.
Conversion Hack: Get creative with your messages. Craft a message that highlights your USP. Your customers should feel good about sharing the message. People don’t like to share anything and everything on their timeline, they are choosy. So think from their perspective. Share something that’s unique and also helpful.
#5: Offer Smart Bribe i.e. a Coupon Code as Reward for Sharing On The Thank You Pages
Facebook & Instagram charge a lot of money to show ads to the relevant audience. You need to target the right set of people to make your ads click.
But nothing is as powerful as tapping into the resources available at your disposal i.e. your buyers.
You can now make your buyers your best marketers and get them to spread the word about you. They will be friends with people in similar demographics- age group, spending power, interests & needs.
So get them to recommend your store to friends on automation because their word carries a lot of weight.
NextMove deploys the psychology of instant gratification and offers a coupon code in return for a share or like, this feature is called Smart Bribe:
This coupon code gets activated only upon sharing. It’s visible, yes but it’s not active.
Here’s what happens when the customer clicks the ‘Share’ button:
You can write the exact message from the backend.
Conversion Hack: Make sharing easy. Feed them with the exact message you’d like them to share with friends. You know your USP best. Highlight it in the custom message.
Make sure the custom message is well-written and the accompanying product image is high-resolution so that they want to share it.
#6: Show a Personalized Coupon Code only to Buyers with a Specified Total Spend
You can use NextMove to offer a coupon code for a certain value to people with a specified spent. One size never fits all. So customize the discount amount based on their order total.
E.g.: Let’s say if the average order value of your store is $25. If your customers’ order total is over $25, you can offer them a coupon code worth say, 10%. And if their total is, say $50 and above, you can offer a discount of 15%. So on and so forth.
Here’s how you can set this up with Rule Builder in NextMove:
You don’t have to give a discount to everyone. You can reserve it for those users who’re spending a specified amount in your store.
Conversion Hack: Make sure you tell them that they’re getting the coupon code because they made a purchase above a set threshold. This gives them a head start. Tell them they’ve already spent money to cross the threshold and have ‘earned’ the exclusive coupon code.
Use this message as an inspiration to create yours:
#7: Highlight an Upcoming Promotion to Prime Your Buyers
Think about this: Your seasonal sale is going to start. You want to make sure that people find out about it and spend their limited shopping budgets in your store.
You want it to be a smash-hit success and use it as an opportunity to sell out some blocked inventory.
So here’s a great way to approach this:
Prime your buyers. As soon as they make a purchase and land on your thank you page, they’re still a captive audience. Pounce on this opportunity and let them know the exact dates for your sale.
You could also get a buy-in from them.
Ask them if they would like to be informed about the sale and when it starts. Give them the option to add the dates to their calendar to avoid missing out.
Evoke a desire for the upcoming sale.You can select the exact dates for showing a Thank You Page highlighting upcoming promotions with Rule Builder in NextMove.
You can also send them back to browse more deals and time-limited, special offers in your store.
The idea is to build on the buying momentum.
Your Thank You page is a valuable real estate. You don’t have to overcrowd it by showing all these components but you got to be selective about what you show them.
Your customer already trusts your store and the rapport between the two of you is established.
A little effort here will help you increase retention and boost repeat sales. So, deploy these hacks and stop leaving money on the table.
We hope that you enjoyed this post and are brimming with ideas. Do leave us a comment in the comment box below and tell us about your favorite hack.