Top WooCommerce Tips : 3 Little-Known Tactics To Jack Up Conversions
“I get visitors to my site. And they are relevant visitors. But they don’t convert into buyers. What do I do?”
You may have a stunningly designed WooCommerce store but it still may not translate into sales.
And I understand there are a bunch of blogs offering tips, techniques and strategies to help you. It can get overwhelming.
In this post, I will cover top 3 tactical ways to get an edge over the competition and generate more orders. Note: Your competition is not doing this.
Ready for your unfair edge? Let’s get started.
- Watch this video before your competition finds it
- Little-Known Tactic #1: Shoot professional high-quality videos for your products
- Little-Known Tactic #2: Match Features with Benefits
- Little-Known Tactic # 3: Invest in creating high-quality content and amplify it on Facebook / Instagram
- Other Awesome Share-worthy Resources You’ll Enjoy
- That’s a Wrap
Watch this video before your competition finds it
In a nutshell, here’s what I cover:
Little-Known Tactic #1: Shoot professional high-quality videos for your products
This is one thing that most people will not do. Most people will not go the extra mile to create the videos because of the efforts that it takes.
And most probably your competition will not do that. But you can get an edge by creating high-quality professional videos for your products.
One way to create the video is to: Shoot the product from different angles, zoom in and out on various features of the product, pan in and pan out.
And put a background score to it. The other way is more interesting.
Face to camera videos
The other way which is more engaging and more catchy is to create face to camera videos. And here’s a perfect example of that.
So this is a video from SF bags and man on the camera actually starts off by talking about the need for the product.
So he talks about men coming in and telling them that they wanted something just both formal and functional.
And how that need actually led to creating the product. And then he goes on to explain different features of the product like the number of pockets, the material used, the handcrafted
The best part? He goes on to explain the use case of the product so how best you can use
the bag to solve your various needs. And then he dives deeper to handle different objections.
Now, remember people will always have objections regarding your products. These could be:
- How many pockets does it have?
- Will it be heavy when I wear it?
- When I sweat while wearing it?
- Is it really that functional or does it just look good?
Those objections cannot be handled by a static picture or a product description alone. And that is where videos work like a charm.
So no matter what you’re selling, create short, catchy and engaging videos for your products. They will definitely do more justice to the product than static pictures or textual product description ever can.
Little-Known Tactic #2: Match Features with Benefits
The second tactic is to have the “so what” section but most store owners write product
descriptions in the “flowery language”.
They focus too much on the features of the products and much less on the benefits of it.
“It’s got 5 GB of storage space.”
“So that you can have 1000 songs in your pocket.”
That sounds impressive.
Noticed how the conversation changes?
“It’s made up of wool.”
“Well, so you won’t have to wear socks with these shoes which means no foul smell, no blisters, no shoe bites. That makes it lightweight.
The best part? It’s machine washable! It means you can toss them into the washing machine and out they will pop fresh and clean and all smell really good.”
That makes sense, doesn’t it?
Dedicated Benefits section on AllBirds.com
They have dedicated a space to highlight the benefits of the product. They use short and snappy sentences to highlight the benefits along with the icons to depict the benefit.
This extra effort makes this section highly scalable.
So I would suggest you go ahead and check out your product page to see whether you have written the benefits of your products or not.
So feature a section just like ALL BIRDS on your product pages.
Little-Known Tactic # 3: Invest in creating high-quality content and amplify it on Facebook / Instagram
This is one strategy that your competition will not use unless they’re in the game for the longer haul. So what this requires you to do is to dive deeper and look at what are the most common questions that your customers are asking.
So listen to them and take notes.
Then create content around it so craft the right pieces of content.
Go ahead and craft write stories which resonate with your potential buyers and spend money to amplify that content so that it can reach your target audience.
This will help you attract the right community to your brand.
You’ll love this recommended reading section on beardbrand.com and they’ve divided their blog posts into three distinct categories:
Beard, Body, and Hair.
This doesn’t sound strange really because these are three chief reasons why people visit their store.
So it makes a lot of sense to get them what they want right there. Look at this first blog post in the beard category:
“How to grow a thick beard fast; the only guide you will need”
#1: This post is powered by a deep understanding of what their target audience wants
It’s talking to men who don’t have a beard yet they want to grow it.
No wonder the post highlights the food you can eat, the exercises you can do to grow a beard. It also discusses the pros and cons of keeping a beard.
And this context gives them a chance to position their products in the blog post.
#2: This post addresses their prospects’ most common objections to purchase
Growing beard is kind of a big decision.
So people will have objections to growing the beard. And that is why the blog post addresses their objections.
What about the itchy beard?
What will I do if I have dandruff in my beard?
How will I kiss with my beard?
Well, those are certainly valid objections and that is why this guide takes a moment to address them and uproot them.
I’m sure that you appreciate that it takes me effort and obviously money to invest in this kind of content and to amplify it. This is why most people will not do it. Your competition won’t.
And that’s where your unfair edge lies!
In this blog post, we took up a store and analyzed it. We explore the funnel leaks and show you how to fix it. You have a lot to learn from this post because your WooCommerce store may be missing those critical elements that we’ve covered. It’s a must watch video blog if you’re trying to optimize your WooCommerce store for more conversions.
In this article, I cover 63 points to run your store through to increase your sales and conversions. Check it out right now and find out how many critical factors your store is missing.
This article, written by Tom Ewer published by WooCommerce.com highlights the importance of clear navigation, featured items, reviews and testimonials to win trust. It’s an interesting article and you must read it if you’re looking to improve sales by improving the design of your website.
In this post, I look at the effective strategies that you can use to make your store more credible. I don’t talk about trust badges or checkout flows but the tactical ways to get your first impressions right. All this, so that your visitors don’t bounce off and are instantly convinced they’re at the right place! 😉
That’s a Wrap
Loved it? What other points do you have to add to the list?
What else do you think you can do that your competition is not doing?
Remember: Your unfair edge does not come from copying your competition but from doing what others won’t.
Let me know your thoughts in the comment box.