How To Write Crazy-Effective WooCommerce Cart Abandonment Emails (Plus! Swipe These Scripts)

Maybe you already have your WooCommerce Cart abandonment emails in place.

But they’re not converting well and recovering lost revenue.

Or maybe you don’t have a fool-proof system in place yet. 

In both the cases, this comprehensive guide with email scripts, examples and list of WooCommerce cart abandonment email plugins will come in handy.

Stats reveal that 7 out 10 people add items to their cart and abandon it.

That is why creating a cart recovery system is the key to optimizing your WooCommerce store.

So without further ado, let’s dive right in.

Tactic #1. Set up a 3-Part Abandoned Cart Email Follow Up Sequence

The timing of your cart abandonment emails is, of course, the key to recovering the carts.

Make sure that you send out timely emails to capture the lost revenue.

Here’s one way to approach it:

Send your first email to help, not sell: Within 4 hours of cart abandonment 

Let this email be a humble reminder. Ask them if they need any help. There could be issues with the payment or the estimated delivery details, shipping fees or the checkout.

Use your brand voice to guide them through the process. Take a look at this brilliant email from Orlebar Brown, it starts off with an apt question, ‘Can we help with your order?’

woocommerce Cart abandonment email

Cart abandonment email #1: Ask if they need help. Don’t sell.


Send your second email to trigger urgency: After 24 hours

This email should create a sense of urgency and make an attempt to push people off the fence.

Take a look at this email from Doggyloot, it talks about the items selling out and nudges them to act fast & avoid missing out.

woocommerce cart abandonment

Scarcity-triggering cart abandonment email

If you’re running a promotion, this email can become even more effective. It’s because you have a credible reason to push people for fast action.

Send your third email to offer an incentive: 2 days later

Now this email cannot press upon urgency. Neither can this be a simple reminder offering help!

So what should the third email in the sequence be about? Glad you asked.

woocommerce cart abandonment email with discount

Cart abandonment email #3: With a bait (discount)

Use this email to give them a bribe. People are most likely to take an action when there’s a reward associated with it. 😉

Let the third email incentivize shoppers to complete the purchase. Offer them a limited-time discount or free shipping.

But don’t make this a practice. Use more sophisticated logic to send out bait-offering emails. Here’s why:

So, you may restrict it exclusively to your first-time customers.

Here’s another brilliant way to write this final email – in a perfectly conversational manner and simple text format:


Noticed the P.S section? Such an incredible way of forming a personal connection and not hiding behind the infamous ‘Do not Reply’ email address.

Tactic #2. Nail The Subject Line For High Open Rates📈

Subject lines are obviously most critical when it comes to open rates. That little line decides whether your effort will go for a toss or get results.

So be careful with your subject lines. Use some of these ideas for inspiration:

Reminder Email Subject lines

Can we help with your order?

Oops…Was there a problem checking out?

Got a question? Hit reply.

Quick question about your experience at <insert store name>

You there?

Urgency follow-up email subject lines

Quick Reminder before it’s gone!

There’s still some time to grab this deal

We didn’t want you to be left behind

Act Fast! Before it runs out of stock

Act now or forever hold your peace

Don’t snooze! This train’s all set to leave the station

Discount-Coupon-Code-Containing Email Subject Lines 

<Customer Name>– OK, let’s make a deal

Shhh…We never do this!

You got it! Here’s an exclusive deal, <Customer name>

It’s a secret! Don’t tell anyone, not even your BFF.

Get _<discount amount>________ when you finish your order!

Looking for a better deal?

You’re right! You deserve it for once.

We never do this

Tactic #3. Personalize Your Emails 😍

Refer your customers by their first name. Take a look at this cart abandonment email from Gurkha:

woocommerce cart abandonment email personalized

Personalized WooCommerce cart abandonment email brimming with personality

Now you may not be selling a $2000 product but that shouldn’t keep you from forming a personal connection with your customers.

Also, notice there’s a legit reason accompanying the scarcity message- ‘we create handmade pieces in limited quantity’ – sounds like a very logical reason.

Tactic #4. Use Conversational Tone. Not Robotic. 🤖

There are too many robotic promotional emails landing in your prospects’ inboxes. Emails asking them to buy this and buy that. Don’t add to the pile!

I absolutely love this conversational cart abandonment email:

Notice it doesn’t talk about limited stocks or items running out. It starts off on a catchy note, immediately captures the attention and pulls the reader into the conversation.

It’s not another robotic email – but it feels fresh, conversational and clutter-breaking.

Look at how they say “We noticed that Boston is a little colder than usual…Jason, keep warm…” –

The scope for improvement: This email could be further improved by showing the items left in the cart, the order total and of course by giving a link back to resume shopping.

Let’s discuss that in the following points.

Tactic #5: Display The Items They’re Leaving Behind

It’s a great idea to rekindle your shopper’s desire for the items they carted. Look at this email by Madewell:

woocommerce cart abandonment emails- recovery with cart items

Cart abandonment email showing what’s in the cart

It’s structured very well. The first section right below the header is dedicated to the headline of the email. That’s followed by a left-right format.

The image and name of the item are clearly written along with the call to action button – ‘Shop Now’.

Tactic #6: Display The Order Total So They Can Continue From Where They Left Off

Like I mentioned before:

Carrying forward the conversation momentum is the key. In your first email, make sure you display the items in the cart and the cart total along with it.

In fact, all emails in your WooCommerce cart abandonment email sequence should have the cart total. They’re too busy to remember where they were. Take a look at this email from TOPSHOP:

WooCommerce cart abandonment emails - cart total

Cart abandonment email with the order total

Also, notice in this email the link back to the site it clear and well-placed. All one has to do is click ‘Continue Shopping’ and they will be transported back to exactly where they left.

Tactic #7: Share Your Helpline Details & Make it Easy To Get in Touch

Use your WooCommerce cart abandonment email as an opportunity to break the noise and come forward as the human behind your brand.

Addidas does a brilliant job here by encouraging them to give a call or write to them:

Here are a few things this email is doing absolutely right: 

✅The email is personalized and refers to the recipient by their first name

✅The links back to the shopping cart are clear and noticeable in the orange color

✅The helpline number and the availability hours are clearly specified

✅The option to unsubscribe from the list is highlighted well and they’ve made it easy to opt out

Tactic #8: Optimize Your Emails for Mobile 

Make your emails mobile friendly. People like to read emails on the go. In fact, we’re headed towards a time when 25% of the global internet traffic will be mobile.

So it’ll be a huge mistake to not optimize emails for mobile.

Take a look at this incredibly effective email from Brooklinen, by the way, this is an actual cart abandonment email that I viewed on mobile:

woocommerce cart abandonment - mobile optimized email

An actual cart abandonment email I viewed on mobile


Swipe These Crazy-Good Scripts To Set Up Your WooCommerce Cart Recovery System 

Email Script #1: Reminder & Need help? 

Subject: Can we help? 💁‍♀️💁‍♂️

Hi <First name>

You’ve impressed us with your choice! But looks like you left us without completing your order.

We don’t want you to miss out on your favorite items, so here’s a quick reminder of what’s in your cart:

{Items} with {Cart total}

👉Don’t forget we have free shipping on all orders over <insert your free shipping threshold amount>.

Can we help you with your order?

Hit reply or give us a call at [insert helpline number] between <insert timing>.

Love

Your friends at <insert your store name>

Email Script #2: Act Fast + Scarcity

Subject: A quick reminder before it’s gone. Poof!🏃‍♀️

Yesterday we woke up to the worst sound ever. It was your lonely cart crying for help.

Woof! It’s loud. Looks like others are picking items from your🛒!

Well…our popular products sell out fast and we can’t guarantee they’ll be here much longer.

So act fast! Before others leave empty shelves for you.

Here’s the link that’ll transport you right back to where you were.👇

<Insert Items> with <Cart total> and <Insert Call to Action button>

🤳In case you have a question that we haven’t answered, feel free to hit reply or contact us here. And yes, we’re 100% human- you won’t meet our robotic twin.

Email Script #3: Last chance email with discount 

Subject: Shhh…we never do this! But you gotta deal.🤝

Hi <Insert name>

You’re right! You deserve it for once. A couple of days back, while shopping at <insert store name>, you almost ordered:

<Insert item> with cart total

But didn’t complete your order. No worries!

🙌We’ve got an exclusive offer for you. There’s one condition though:

Don’t share it with anyone, no, not even your BFF because we never do this.🤫

Use our special discount coupon code <insert code> at the checkout to get <insert discount percentage> off & pocket instant 💰💰 with your order.

This deal is only valid for <insert duration in hours>.

So don’t miss out! Click this button to head right back to your shopping cart👇:

<Insert CTA>

 CTA button copy options

  • Resume/Continue Shopping
  • Recover My Cart
  • Take Me Back To My Cart
  • Transport Me Right Back
  • Lemme Back In
  • Shop Now

WooCommerce Cart Abandonment Email Plugins to Recover Pesky Abandoned Carts

Plugin #1: Abandoned Cart Lite for WooCommerce

With 20,000+ active installs, this plugin is sure a hot favorite WooCommerce cart abandonment plugin.

The lite version of Abandoned Cart gives you basic functionality for cart recovery with 1 default email template. You can track the abandoned cart’s total order value.

You may also personalize these emails. Add the customer first name, last name, link to the cart, product information and more!

The pro version of the plugin lets you send discount coupons, track your emails, get data about the products which get abandoned most and more. Here are a few more interesting features:

1. Email capturing early in the checkout process– The Add to Cart pop-up modal can capture email as soon as the prospect clicks on the Add to Cart button.

2. Email address capturing via URL – E.g. someurl.com?email=john@doe.com & that automatically gets tracked if they abandon the cart. Especially useful when you send bulk promotional emails.

3. Cross-device cart rebuilding – If the customer abandons a cart on their computer but checks the cart recovery email on their mobile, then the checkout will show them their cart to complete the order.

Plugin #2: Jilt by Skyverge 

Prevent WooCommerce cart abandonment with Jilt by Skyverge – SAAS fully compatible with WooCommerce.

Jilt gives you the ability to send out personalized and responsive emails. You can set up an entire sequence using an intuitive interface.

Jilt gives you a starting point to even craft your emails and helps with subject lines.

You can schedule your emails to go out within minutes, hours or days after the cart was abandoned. Plus, you get powerful insights by tracking data related to your emails.

Plugin #3: WooCommerce Cart Abandonment by Metrilo 

Metrilo just like Jilt is SAAS and works well with WooCommerce. It gives you all the options to send out cart recovery emails. It’s much more advanced in analytics and powers up your CRM and email marketing capabilities.

If you’re looking for a solution that offers powerful e-commerce analysis and customer behavior reports, Metrilo is the tool for you.

The best WooCommerce cart abandonment plugin? Well, it’s the one that suits your need best.

Closing Thoughts 

Given the high cart abandonment rates, it’s only a fitting that you’re worried about the disappearing shoppers. There are many reasons behind why people abandon carts, most have to do with how people think.

But the fact that your shoppers made it all the way to the finish line, makes them qualified prospects!

Put a fool-proof system in place and send out effective emails to stop your store from bleeding cold, hard cash.

What are your thoughts on this?

Do you already have a system that’s working like a charm? Or maybe, you found a golden nugget or two in this post that you can’t wait to implement!

Leave me a comment and let me know. Pretty please!

Published by Tavleen Kaur

Tavleen is a conversion strategist at XLPlugins. She helps store owners identify hidden opportunities in their store to make more sales. Reach out to her to learn more about turning your WooCommerce store into a cash-generating asset.

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