XL WooCommerce Sales Triggers

A suite of conversion-boosting solutions (a.k.a ‘Triggers’ )
that get you more sales from your existing product pages.

There are only two ways to increase eCommerce sales – make visitors feel safe about transacting on your store or give them a reason to act fast. Each of these 7 triggers help you achieve one of these two goals.

These triggers enable buying decision by either making the visitors act fast or making them feel safe about transacting.

Deal Expiry Trigger [Principle: Urgency]

Got a time-sensitive deal on a product? Inform your shoppers about it. Displaying the number of days/hours left before your deal expires induces fear of missing out and makes people act fast.

You get 3 formats to display the deal expiry:

1. Remaining days: Sales ends in 5 Days 11 hours.
2. Deal cut-off date: Prices go up after 21 Dec 2016 midnight
3. Ticking timer: Hurry up! Sale ends in 12 HH: 40 MM : 36 SS

By incentivizing timely purchase you’re dangling a carrot and by informing them about the deadline, you’re using the stick. Highly persuasive combination!

Low Stock Trigger [Principle: Scarcity]

Buyers tend to delay buying. The only way to get them to act fast is to give them a reason to do so.Low Stock trigger gives them a credible reason by intimating them about limited stock availability.

If the number of items available in stock is greater than the threshold you set, it shows ‘In Stock’ message.And if it’s lesser, the message automatically switches to- ‘Only 2 items remaining. Almost Gone…!’

The former assures the shoppers that there’ll be no surprises post checkout. The latter creates a sense of urgency and makes shoppers act fast.

This is way better than what native WooCommerce does i.e. display the number of in stock items, even if it is 4000!

Savings Trigger [Principle: Reciprocity]

Displaying savings is a great way to replace the pain of parting with money with the joy of finding a good deal.

Use this trigger on discounted products to show savings in absolute number and in percentage.

When a shopper sees how much they can save by taking the deal, they feel compelled to unlock the savings. Their focus shifts from spending money to saving it on an item they anyway needed.

Sales Activities Trigger [Principle: Social Proof]

Would you get attracted to a shop bustling with activity or an empty one?

The busier one, right?

People are more likely to buy from a busier store because it gives them a credible reason to trust it. It makes them feel that ‘if others are buying, the products must be good.’They take decision based on the wisdom of crowd.

That’s exactly what this trigger helps you achieve.

The Sales Activities Trigger shares a small snippet of information about the recent purchases. It displays the information in two formats:

1. The first name and location of your most recent product buyers.
2. The number of recent purchases in a chosen time period.

This trigger acts as a social proof especially for first time visitors who want to be sure that the store is legit and the item is selling.

Guarantee Trigger [Principle: Commitment]

Shoppers are hit with concerns and questions:
‘When will this product be shipped?’
‘Can I return it if I don’t like?’
‘Does this order size qualify for a free shipping?’
‘Is the checkout process secure?’
These objections can kill the sales in the last minute.

The Guarantee trigger allows you to answer these last minute enquiries on the product page itself, amping up buyer confidence.Add details in this box about:

• Hassle-free returns
• The free shipment threshold
• Information about areas where you ship
• Secure checkout
• Trust Badges

Insert any other piece of information that can address their objections.Providing these on the product page is sure shot way to eliminate final doubts about your products.

Smarter Reviews Trigger [Principle: D.T.R Disrupt Then Reframe]

Let’s face it: A small number of product reviews give people an impression that the product is not selling well.

Shoppers are used to seeing hundreds of reviews for each product on sites like Amazon, eBay, Zappos.

You may be losing visitors just because your products may only have a handful of reviews. Sample this, which statement creates a better impression:

Case 1: 4 customer reviews OR 86% satisfaction rate
Case 2: 5 customer reviews OR 90% buyers gave more than 4 star rating

In both the cases it is the latter one. This trigger disrupts their thought process and reframes the argument in the favor of larger numbers.

Shoppers will have much less resistance to the reframed statement because you have smartly led the argument with a bigger number.

Best Sellers Trigger [Principle: Social Proof]

Have you been to a new restaurant and asked the dining waitress to guide you to the best/most popular dish?

We all do that. Similarly when a first-time visitor, lands on your store, the best-seller badge guides him to the most sought-after product of your store.

This trigger sticks an eye-catching badge on the product/category page and guides the visitor to the best selling items.

First, it gives them big, bold thumbs up that the product they’re viewing is a popular choice.

Second, it sends a subconscious message that people are buying from you.

This triggers helps reduce shopper’s anxiety.

Backed by Deep Understanding of Buyers Behaviour

• Make your store look busy
• Make visitors form positive opinions about your product
• Curb their anxiety
• Take care of their hidden objections
• Make them feel confident & safe about shopping